TalePlay ("we," "us," or "our") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application, website, and related services (collectively, the "Services").
By accessing or using TalePlay, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access or use the Services.
1. Information We Collect
We collect several types of information from and about users of our Services:
A. Information You Provide Directly to Us
- Account Information: Email address, username, password, profile picture, age/date of birth (for age assurance).
- User Content & AI Interactions: Chat messages, story prompts, custom character creations, user notes, and interaction history generated while interacting with our AI models or interactive stories.
- Customer Support & Communications: Information you provide when contacting customer support (e.g., feedback, refund requests, crash reports).
B. Information Collected Automatically
- Device & Technical Data: Device model, operating system version, unique device identifiers (IDFA/GAID), IP address, browser type, and language settings.
- Usage & Engagement Data: App activity, features accessed, reading history, session duration, and interactions with in-app elements.
- In-App Purchases & Virtual Currency: Transaction timestamps, item/coin pack purchases, and active subscription status. (Note: We do not directly collect or store your financial payment card details; payments are processed securely via Apple App Store, Google Play Store, or authorized payment gateways).
C. Information from Third Parties
- Third-Party Login Services: If you register using Google, Apple, or social media accounts, we receive information allowed by your privacy settings on those platforms (e.g., email address, display name).
- Advertising & Analytics Partners: Information regarding ad views, conversion events, and marketing attribution data.
2. How We Use Your Information
We use the collected information for the following business and commercial purposes:
- Provide and Maintain Services: Deliver interactive stories, AI chat functionality, coin/subscription management, and account authentication.
- Personalize User Experience: Remember user preferences, generate contextual AI responses, and recommend content based on your interaction history.
- Process Payments & Subscriptions: Manage virtual coins, unlock premium chapters/features, and verify subscription statuses via App Stores or payment processors.
- Improve & Train AI Models: Analyze aggregated, anonymized user interaction data to optimize response quality, story generation, and system reliability.
- Analytics & Performance: Monitor app stability, fix crashes, analyze user trends, and measure marketing campaign efficacy.
- Safety, Security & Policy Enforcement: Detect and prevent fraudulent transactions, enforce our Content Creation Policy, prevent minor exploitation, and secure our infrastructure.
- Marketing & Communication: Send transactional notifications, account updates, and promotional communications (where permitted by law).
3. How We Share & Disclose Information
We do not sell your personal information. We may share your information under the following circumstances:
- Service Providers & SDKs: We share data with third-party vendors who perform services on our behalf, including cloud hosting, AI infrastructure providers, payment gateways, crash reporting, and analytics tools (e.g., Meta Pixel/CAPI, Firebase, AppsFlyer).
- App Stores & Payment Processors: Transaction data is shared with Apple, Google, or other integrated payment gateways to process in-app purchases and recurring subscriptions.
- Legal Requirements & Safety: We may disclose information if required by law, subpoena, or government request, or to protect the safety, rights, and property of TalePlay, our users, or the public.
- Business Transfers: In connection with any merger, acquisition, financing, or sale of company assets, user data may be transferred as a business asset.
- With Your Consent: We may share information for any other purpose disclosed to you with your explicit consent.
4. Third-Party Analytics, Tracking, and Advertising
We may partner with third-party advertising and analytics platforms to serve personalized ads or track user acquisition events across apps and websites.
- Tracking Technologies: These partners may use cookies, device identifiers (IDFA/GAID), and conversion APIs (such as Meta CAPI) to measure ad campaign effectiveness.
- Opt-Out Rights: You can opt out of cross-app tracking via your mobile device settings ("Ask App not to Track" on iOS or "Opt out of Ads Personalization" on Android).
5. Data Retention & Deletion
- Retention Period: We retain your personal data for as long as your account is active or as necessary to provide Services, fulfill legal obligations, resolve disputes, and enforce our agreements.
- Account Deletion: You have the right to request deletion of your account and associated personal data at any time by sending an email request to serve@taleplay.com.
- Upon account deletion, your personal data will be deleted or anonymized, subject to retention of required transaction/tax records as dictated by applicable law.
6. Your Rights & Choices (US & Global Regional Rights)
Depending on your jurisdiction (including California, Virginia, Europe/UK, etc.), you may have the following rights regarding your personal information:
- Right to Access / Know: Request details about the personal data we have collected about you.
- Right to Correct / Rectify: Request corrections to inaccurate or incomplete personal information.
- Right to Delete: Request deletion of your personal data.
- Right to Opt-Out of Targeted Advertising / Sale / Sharing: Request to opt-out of cross-context behavioral advertising.
- Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights.
To exercise any of these rights, please contact us at serve@taleplay.com.
7. Children's Privacy
Our Services are not directed to children under the age of 13 (or 16 in certain jurisdictions, including the EEA). We do not knowingly collect personal information from children under these ages. If we learn that we have inadvertently collected personal data from a child under the required age without parental consent, we will take immediate steps to delete such information.
8. International Data Transfers
Your information may be stored, transferred, and processed in servers located outside your country of residence (including the United States and other global data center regions). By using TalePlay, you consent to the transfer of your data across international borders in accordance with this Privacy Policy.
9. Security of Your Information
We implement appropriate technical and organizational measures (including data encryption in transit and at rest) to safeguard your personal data against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet is 100% secure.
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any material changes by updating the "Last Updated" date at the top of this policy, posting a notification in the app, or sending an email prior to the effective date. Your continued use of TalePlay after any modifications indicates your acceptance of the revised Privacy Policy.
11. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:
- Email: serve@taleplay.com
- Company Name: HONG KONG YOUGE TECHNOLOGY LIMITED
- Address: RM1002, 10/F, EASEY COMM BLDG NOS.253-261 HENNESSY RD, WANCHAI, HK